Basmati rice has unique aroma/fragrance, taste and fluffy cooking.

Despite all the new technology and research no other area of the world has been able to grow the basmati rice, with its original characteristics same to one grown in punjab - Pakistan.

Now since the world is global village and sea transport has become efficient basmati rice has reached almost all countries of globe.

Basmati rice is sold by most of the mainstream food super/hyper markets of USA, Canada, Europe, Australia, new Zealand and in number of other developed countries.

Some of the international trains and airlines specifically mention the word basmati rice in their menu card with their rice dishes.