In 2017, the United States was still the largest single pharmaceutical market, generating more than 450 billion U.S. dollars of revenue. Europe was responsible for generating around 214 billion U.S. dollars. These two markets, together with Japan, Canada and Australia, form the so-called established (or developed) markets. The rest of the global pharmaceutical revenue is mainly from emerging markets which include countries like China, Russia, Brazil and India. In fact, these emerging markets show the fastest increase in pharmaceutical sales.

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