With the comprehensive business development based on scientific researches and evidences for products, SQUINA provides customers with pure, natural and highly-efficient health food. The brand image of SQUINA is "Pure and Healthy". The brand promotes the concept of "Health for All", helping customers to maintain good health and beauty from the inside out. SQUINA has long been positioned as Natural Health Food Expert in the market.

A market study prove that, over 99% of Squina users confirmed the effectiveness of Squina’s products, which could improve their health.