ACE Director and her staff have a fifteen-year reputation for successfully and ethically helping HK students select their career, course, and top overseas institution suited to their needs and aspirations. Their genuine care and expertise have been rewarded by the trust of parents and students, and by requests to work on Business Coalitions, Education Committees, Distance Education Forums, and Consultancies. ACE Director and staff firstly assist young people to understand what some different careers are about, what work is carried out in different careers, what kind of personality is better for different careers, and what skills and qualifications are required to achieve different careers. The success of ACE in Hong Kong is based on the company's firm commitment to give each student the personal attention they deserve in a one-stop-shop centre. They work closely with students to help them decide their career path, choose the right course, submit professional applications to overseas institutions, obtain speedier student or packaged visas, make suitable accommodation arrangements, learn from pre-departure briefings how to settle down quickly and do well, and about re-enrolment, fee collection, and renewal of visa for returned students. ACE Director and staff also have experience of working in the international education field in other Asian countries including staff training and re-training, establishing suitable systems, centre design and fit-out, designing marketing strategies, and running recruitment centres. They have a proven track record of successfully working in a start-up or shake-up situation.