Allow us to introduce our selves as a Qatari Share Holding Company, specialized in Fresh Fruits and Vegetables merchandise.
The main idea behind establishing our company was to develop and organize the Fresh Fruits and Vegetable trade in Qatar, with a different concept than what already spread, and to be away of all the primitive traditional way of dealing with such an important highly consumed item, as our goal is the best quality with the best price, that gives the value needed by the customer.
The company was established in April,1997, as the desire of 52 share holders were put together to achieve this idea. As our announced capital was QR. 10,000,000./-- paid until now QR. 3,255,000./-- and will be completed by the end of the third year of the companys age.
Our main start was in importing the goods direct from origins, and sell through the Central Market Auction Area, as we had invested QR. 1.5 million to establish our share in the market.