Just Play stands for exactly that - we believe kids should just play. To support that vision, we develop toys that enable imaginative play, role play and endless storytelling play for all children. Our products cater to all age ranges from infant to kidult and categories from plush and novelty to collectibles.

We count ourselves lucky to work with the best brand builders and story-tellers in the world such as Hasbro, Mattel, Moonbug, Paramount, and The Walt Disney Company, and more. Our brand partnerships allow us to make toys that inspire imagination for future storytellers.